RAB Research Archive

On ice: How whiskey brands are marketing to a new crowd



Whiskey (or whisky depending on where it’s from) is a drink with a rich history, but it may be primed for a marketing shakeup. Despite its longevity, whiskey has recently been riding a wave of renewed interest. By 2025, the market for the aged liquor is expected to grow by more than 37%, reaching $109 billion.

Source: MarketingDive



View or Download: https://www.marketingdive.com/news/whiskey-industry-marketing-millennials/626706/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-07-19%20Marketing%20Dive%20Newsletter%20%5Bissue:43187%5D&utm_term=Marketing%20Dive

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