RAB Research Archive

Rising CTV budgets coming not just from linear TV, survey finds



Rising ad spending for TV and streaming is not just coming from linear TV, but also digital and social media, according to a new survey by Advertiser Perceptions and Premion, Tegna's over-the-top (OTT) advertising-selling unit.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/375668/rising-ctv-budgets-coming-not-just-from-linear-tv.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126914&hashid=69Inuu-dsX-P7yLTsUPajbe9kfM

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