RAB Research Archive

Smart-speaker ads help create deeper connections with brands: Study



Smart-speaker advertising generates responses in the human brain that can help build deeper connections between brands and consumers, according to the latest study from Neuro-Insight. The study, commissioned by Octave Audio, Say It Now and Xaxis, examined consumer engagement in a 30-60 second conversation with a voice assistant and compared brain responses with standard broadcast radio ads.

Source: MediaPost





Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Close