RAB Research Archive

Mindshare lands Discover's U.S. media account



Discover Financial Services has selected GroupM's Mindshare as its new US media agency of record. The selection followed a review managed by Mercer Island Group. The primary incumbent was Publicis Groupe's Spark Foundry. Mindshare's remit covers audience and media strategy, planning, investment, measurement, and data and analytics.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/375896/mindshare-lands-discovers-us-media-account.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126990&hashid=6WjFKBgQUvqgLj-uAUehdA0E8QQ

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