RAB Research Archive

Study: Consumers want fast fashion ‘now’



Fast fashion is not going of style anytime soon given today’s trend-driven consumers. That’s according to a report by global professional services firm Alvarez & Marsal’s Consumer Retail Group, which found that fast fashion is set to retain much of the ground it gained during the pandemic. The study, which surveyed some 500 U.S. consumers ages 18 to 65 in June, examined the growing influence of fast fashion across the apparel industry.

Source: Chain Store Age



View or Download: https://chainstoreage.com/study-consumers-want-fast-fashion-now?utm_source=omeda&utm_medium=email&utm_campaign=NL_CSA+Day+Breaker&oly_enc_id=5790A5386267C6Y

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