RAB Research Archive

Parents cut back anywhere, but not back-to-school



As inflation fears follow U.S. parents to the mall this year, families are making conscious adjustments to their budgets to accommodate back-to-school shopping. That may mean working extra hours or cutting elsewhere, "but they are protecting and prioritizing back-to-school spending," says Katherine Cullen, the National Retail Federation's senior director for industry and consumer insights.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/375814/parents-cut-back-anywhere-but-not-back-to-school.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126962&hashid=Nx5lGFvkZyGHGUt0U7boEOmbCZQ

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