RAB Research and Sales Tips
Parents cut back anywhere, but not back-to-schoolAs inflation fears follow U.S. parents to the mall this year, families are making conscious adjustments to their budgets to accommodate back-to-school shopping. That may mean working extra hours or cutting elsewhere, "but they are protecting and prioritizing back-to-school spending," says Katherine Cullen, the National Retail Federation's senior director for industry and consumer insights. Source: MediaPost |
