RAB Research Archive

Keep GoCart in mind when planning 2022 events



Stations generate revenue while listeners save money. Everybody wins! GoCart is the innovative, revenue-generating sales tool you need right now to help local advertisers thrive. As summer continues and fall approaches, keep RAB's GoCart in mind as you plan events, whether they be virtual, in-person or hybrid. Is it time for end-of-summer bash? A back-to-school drive? While some clients may not have the cash budget to advertise due to operational changes in recent months, the need to communicate with their customers is imperative — now, more than ever. GoCart provides a way for your listeners to purchase discounted certificates from advertisers, which drives customers into their location and earns trade credit for their business, all while your stations drive revenue.

Source: RAB



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