RAB Research Archive

Recession could drive total TV advertising declines of 10% this year, 5% next



With a strong probability of a recession to start by the end of year, according to many analysts, a new estimate projects that a downturn in the economy could drive a 9.6% decline in TV advertising this year to $78 billion, according to MoffettNathanson Research.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/375935/recession-could-drive-total-tv-advertising-decline.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=127014&hashid=69Inuu-dsX-P7yLTsUPajbe9kfM

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