RAB Research Archive

For restaurants, digital channels are menu must-haves



The restaurant industry has gradually changed to meet customer expectations for convenient, seamless experiences. Then, the pandemic hit, and this gradual shift drastically accelerated. Restaurants of all types had to embrace delivery and takeout because health concerns and lockdowns made sit-down dining impossible or undesirable. Digital sales channels, therefore, became essential to restaurants.

Source: PYMNTS.com



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