RAB Research Archive

The metaverse in retail: A game-changer that's not ready yet



Will the metaverse dramatically change the way we shop? Probably yes, but the technology driving this will take at least a decade to become even close to mainstream. Still, retail companies can start preparing for it by rethinking the way they build their technology stacks and how they shape their customer journey.

Source: VentureBeat



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View or Download: https://venturebeat.com/2022/07/30/the-metaverse-in-retail-a-game-changer-thats-not-ready-yet/

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