RAB Research Archive

David's Bridal weds TikTok videos with commerce to drive click-throughs



David's Bridal aims to engage a new generation of consumers who are familiar with the video-sharing app and now reaching the age when they start families or attend more weddings and special events. The pandemic delayed the marriage plans for many couples in the past couple of years, leading to a surge in weddings in 2022.

Source: MarketingDive



View or Download: https://www.marketingdive.com/news/davids-bridal-tiktok-shoppable-content/628307/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-08-01%20Marketing%20Dive%20Newsletter%20[issue:43493]&utm_term=Marketing%20Dive

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