RAB Research Archive

Consumers will trade data for more tailored streaming ads: study



Consumers are willing to share personal data in return for relevant streaming TV advertisements, Infillion found in a study that could have meaning for all media. Of the individuals polled, 73% say the ads they see are repetitive, but 50% see ads tailored to their interests as good or helpful, and 67% prefer add-supported streaming options to ad-free ones.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/376231/consumers-will-trade-data-for-more-tailored-stream.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=127110&hashid=G4DZrnuD0q3IKLS7M64YXJlsEt4

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