RAB Research Archive

How much should an advertiser spend? Learn the trends with Ad-to-Sales Ratios



Despite the continued challenges of the economy, certain industries are experiencing revenue growth. With that growth, the need to advertise is greater in order to maintain that momentum. But the real question we need to address is how much an advertiser should allocate to their ad budgets. The 2021 Advertising-to-Sales Ratios, available to you on RAB.com, have what you need to answer this question. This data, based on government filings and published financial records for approximately 320 distinct industries, provides you with historical revenue and ad dollars spent by each industry. This is great information to have on hand to help you with your conversations with existing and prospective advertisers on what competitors in their field typically allocate to advertise based on their revenue.

Source: RAB



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