RAB Research Archive

Survey: Consumers have metaverse expectations



The metaverse holds potential as a consumer engagement tool, but retailers must provide the experience customers want. According to “Connecting in the Metaverse,” a new survey of 1,500 U.S. consumers from cloud contact center provider Talkdesk, 69% of respondents are looking for a quick getaway by exploring metaverse-like environments to engage with friends, family, and colleagues, and enjoy more leisurely activities. Nearly half (49%) of respondents view a fully-built, unified metaverse as a fertile landscape for growing relationships and deepening connections.

Source: Chain Store Age



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