RAB Research Archive

Gartner: How Economic Conditions Affect Campaign Strategies, Consumer Purchases



Many consumers do not see an end to inflation and seek ways to make their dollars go further. Data shows they are less put off by higher prices and more concerned with less volume in a package -- now known as shrinkflation -- and reduced quality, or skimpflation, according to data from Gartner.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/376026/gartner-how-economic-conditions-affect-campaign-s.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=127047&hashid=69Inuu-dsX-P7yLTsUPajbe9kfM

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