RAB Research Archive

TikTok’s share of the U.S. influencer marketing industry is surpassing Facebook’s



Since it didn’t really debut in the West until 2018, TikTok has spent the past four years playing catchup in the influencer marketing industry. Despite its status as a cultural hub, it hasn’t commanded as much spend as its rivals — until now. According to the data from Insider Intelligence (formerly known as eMarketer), advertisers will spend $774.8 million on TikTok influencer marketing in the U.S. this year. That’s a bigger number than the one generated by Facebook, and it’s closing in on YouTube‘s slice of the pie, too.

Source: Tubefilter



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View or Download: https://www.tubefilter.com/2022/08/02/insider-intelligence-influencer-marketing-instagram-tiktok/

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