RAB Research Archive

4 ways retailers are boosting their private brands



Out-of-stocks and, more recently, inflation have helped fuel a boom in private brand spending in recent months. That trend is expected to continue, with more than three-quarters (77%) of shoppers who said they bought more store brand products claiming they will continue to do so, according to a recent report from the Food Industry Association (FMI).

Source: FoodDive



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