RAB Research Archive

Survey: Returns impact online customer retention



A positive post-purchase experience is crucial to both obtaining and retaining digital customers. According to “Consumer Report: How Returns Impact Customer Retention,” a new survey of more than 1,000 U.S. online shoppers from Shopify returns platform Loop, customers pay close attention to a brand’s return policies. Close to six in 10 (57%) surveyed shoppers are willing to abandon a brand entirely when provided a poor post-purchase experience.

Source: Chain Store Age



View or Download: https://chainstoreage.com/survey-returns-impact-online-customer-retention?utm_source=omeda&utm_medium=email&utm_campaign=NL_CSA+Day+Breaker&oly_enc_id=5790A5386267C6Y

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