RAB Research Archive

Is this thing on? How podcasts are trending in 2022



There really is streaming content for everyone these days, and podcasts are no different — but is anyone even listening? CivicScience asked the general adult population about their relationship with audio content, and while the short answer is a resounding yes, the real story is in the details. Just over one-third of the general population listens to podcasts, which confirms this means of entertainment is as mainstream as ever.

Source: CivicScience



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