RAB Research Archive

Breakfast sales are rebounding, but fast-food sales may not be back



As COVID-19 has faded to the background this summer, some are looking to fast-food sales as an early harbinger of economic recovery. However, with unemployment still low, a rebound in breakfast sales may be a false flag. The NPD Group reported that overall traffic to restaurants fell 2% in the second quarter compared with a year ago, but breakfast sales remained strong

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/377356/breakfast-sales-are-rebounding-but-fast-food-sale.html

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