RAB Research Archive

Use RAB tools to help with your Q4 sales and prospecting



Being prepared and knowing the right questions to ask about various businesses and industries are what makes a great marketing professional. The tools available to you as a benefit of RAB membership can help you drive revenue for your stations and increase sales with your current and prospective clients. Here is a brief list of just a few of the tools available to you: Instant Backgrounds - Understand the who, what, why, how and other details about a wide variety of industries. Advertising-to-Sales Ratios - Provides guidance on determining advertising budgets. Top Business Trends - Know the times of the year each industry has the highest and lowest sales. The Pitch - Understand the challenges and trends in various industries; also includes a PowerPoint presentation featuring idea thought-starters to discuss with prospects. Competitive Media - Overview of media categories competing with radio for advertising dollars.

Source: RAB



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