RAB Research Archive

Analysis finds 'issues' ads approaching two-thirds of political ad spending



Political advertising is not only looking to set records for the upcoming midterm elections, but much of the spending — 63% — looks to be "issue"-oriented spend, according to advertising placed through Viamedia, the independent ad sales management company for local cable, OTT, streaming and video.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/377719/analysis-finds-issues-ads-approaching-two-thirds.html

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