RAB Research Archive

Local podcast advertising revenue study to highlight local broadcasters' opportunities



In partnership with Amplifi Media, RAB's Local Podcast Opportunity survey has the goal of benchmarking the local marketplace's podcast advertising revenue. This survey will provide insights into the challenges, opportunities and revenue-generating successes they’ve been able provide local advertising clients. RAB will also be offering a free live presentation to RAB members in November as well as issuing the "Local Podcasting Opportunity" report at that time.

Source: RAB



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