RAB Research Archive

Dollar and discount stores are in an unusually strong position right now



If the earliest months of the pandemic were married to a surge in demand for e-commerce and delivery services, the second year saw a sharp uptick in favorability for Dollar Tree and other discount stores. According to a CivicScience study from last November, not even unprecedented price hikes for Dollar Tree put a dent in its popularity — and those trends have held steady into 2022, as discount stores make further inroads in the grocery market.

Source: CivicScience



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