RAB Research Archive

58% of Hispanic/Latino consumers say heritage important to identity and purchasing decisions, Numerator reports



Numerator, a data and tech company serving the market research space, has released a new consumer study, Honoring Hispanic & Latino Heritage in America. The report leverages omnichannel purchase data, market share data, and survey data to examine the preferences and behaviors of Hispanic/Latino consumers as a whole, as well as through the lens of heritage identity.

Source: Numerator



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