RAB Research Archive

Did you hear? Advertising on streaming audio works



Today's younger car shoppers (millennials and Gen Z) don't start their search on the showroom floor with a salesperson. In fact, it's estimated that 90% of today's auto-buying consumers begin their journey on smartphones, tablets and computers. Most dealers align their media strategies to where shoppers consume media. This is nothing new. A high percentage of dealers even describe their strategy as "digital first."

Source: WardsAuto



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