RAB Research Archive

Study: Gen Z’s favorite brands are …



Tech brands take the top spots with Gen Z. YouTube, Google and Netflix took the top three spots in a ranking of the 40 favorite brands of Gen Z’s by decision intelligence company Morning Consult. Amazon and M&M round out the top five. Two retailers also scored well, with Walmart at No. 5, followed by Target, No. 6, with each hovering around 80% favorability.

Source: Chain Store Age



View or Download: https://chainstoreage.com/study-gen-zs-favorite-brands-are?utm_source=omeda&utm_medium=email&utm_campaign=NL_CSA+Day+Breaker&oly_enc_id=3458A0901123B7W

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