RAB Research and Sales Tips
Shoppers seeking comfort and self-expression will smash the piggy bank for a splurge purchaseShoppers are cutting back in the aggregate as they brace themselves for economic headwinds, so the conventional wisdom is that unnecessary "splurge" purchases are on hold. However, Deloitte's "For Consumers, Splurges Aren't Just Lipstick" report found that 77% of global consumers say they made a splurge purchase in the last month, with an even higher number in the U.S. Source: Retail Touch Points |
