Webinars On Demand



Reach-Target-Engage: Integrated Marketing

Reach-Target-Engage: Integrated Marketing

Recorded Live Nov. 16, 2017

Radio is uniquely-positioned to create consistent, seamless, multi-dimensional brand experiences for their listeners. From on-air to digital to mobile to events and more, radio stations are using multiple assets to capitalize profitably on their client’s need for integrated marketing campaigns.

Price: $49
Click here to order



RAB Manager Webinar

MANAGER SERIES - The Secrets of Motivation

Recorded Live November 8, 2017

Everything you thought you knew about how to motivate people - at work, at school, at home - is wrong. In this webinar we share the secrets to high performance and satisfaction in today's world.

Price: $79.00
Click here to order



RAB Manager Webinar

FREE WEBINAR - Radio Drives Search

Recorded Live October 3, 2017

In today’s digital world, consumers’ path to purchase almost always includes using a search engine. In fact, according to recent Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using a search engine for consideration and purchasing (research, comparison, transaction). One of the most common questions posed to the Radio Advertising Bureau (RAB) by its members and advertisers is: Does radio advertising drive online behavior? Does radio advertising drive search? RAB commissioned the Radio Drives Search study because it was important to not only qualify, but quantify radio’s ability to drive online behavior – namely search. In this free webinar, we will guide you through the findings of this groundbreaking study and equip you to take it to the streets and share with your clients and prospects.

Price: $79.00 Non-Members (FREE for RAB Members)
Click here to order



RAB Manager Webinar

MANAGER SERIES - On-Boarding: The Critical First 90 Days For Seller Success

Recorded Live September 27, 2017

Turnover costs you time and money. Sales is more susceptible to turnover than any other profession due to the complexity and challenges of the job. Equip your sellers for solid success in their first 90 days and beyond.

Price: $79.00
Click here to order



Handling Objections Heroically

Handling Objections Heroically

Recorded Live Sept. 12, 2017

Objections are inevitable, but they don't have to be intimidating. Objections are a clear sign you've got your prospect right where you want them: engaged, emotionally invested, and serious enough to seek more information. Learn proven strategies for handling objections with courage and confidence.

Price: $49
Click here to order



10 Developing Effective Local Advertising Strategies

Developing Effective Local Advertising Strategies

Recorded Live Aug. 22, 2017

97% of people selling radio advertising today don't have a degree in marketing or advertising. With the proliferation of new ways to advertise, local advertisers are inundated with salespeople and shiny new toys. Now, more than ever, it's critical for today's broadcast professional to be an expert resource on marketing and advertising for local businesses.

Price: $49
Click here to order



10 Golden Rules for Creating Great Radio Ads

10 Golden Rules for Creating Great Radio Ads

Recorded Live Aug. 1, 2017

Radio Mercury Awards Best of Show Winner and 2017 Chief Judge Mark Gross will share ten fundamental rules to help you produce successful client radio commercials and promotions.

Price: $49
Click here to order



RAB Manager Webinar

MANAGER SERIES - The Business of Radio: Building Budgets and Reading P & L

Recorded Live July 26, 2017

Setting realistic financial goals for sales, expenses, and profits is no easy task. Sound, fundamental budgeting strategies help you integrate economic and staffing realities, respond to unexpected changes, and make financial decisions that have a positive impact. Discover tools you can use to include your staff in the budget process, ways to tie incentives to budget performance, and proven techniques to build a financial roadmap that leads to growth.

Price: $79.00
Click here to order



What Agencies Want from Their Media Partners

Un-Clog Your Sales Pipeline; Get Dead or Dying Deals Moving

Recorded Live July12 20, 2017

According to CSO Insights, 90% of projected deals don’t close when they are projected to close and 54% don’t close at all. This wreaks havoc on your projections and your income. Learn how to keep your pipeline clog-free and focus your time and effort on the deals most likely to close.

Price: $49
Click here to order



What Agencies Want from Their Media Partners

What Agencies Want from Their Media Partners

Recorded Live June 20, 2017

Media sales is an ever-evolving profession. If you're selling the same way you were just two years ago, you're out of date. Learn what has changed in dealing with agencies, how they have evolved, and what they want and need from you now.

Price: $49
Click here to order



Beg, Borrow, Steal

The Perfect CNA

Recorded Live May 16, 2017

"To identify and then satisfy the customer's needs profitably from the customer's point of view." That's the goal of the perfect CNA. Learn the best ways to get the real information you need from time-starved clients; information that is vital to creating solutions that work.

Price: $49
Click here to order



RAB Manager Webinar

MANAGER SERIES - Managing Up and Down

Recorded Live May 10, 2017

Feeling stuck in the middle? You run a market and your team counts on you and reports to you. At the same time, you have an owner/CEO/Board that you must answer to as well. This causes "middle manager frustration." Learn the skills and tools required to manage up and down successfully.

Price: $79.00
Click here to order



Beg, Borrow, Steal

7 Things Advertisers Have Completely Wrong About Radio

Recorded Live April 11, 2017

Radio is alive and well and as strong as ever. It's the #1 reach medium. It's the number one in-car entertainment choice. Yet research suggests advertiser perceptions are far different from radio's reality. Experts focus on telling and selling a compelling and contemporary radio story that re-sets client perceptions and opens their wallets.

Price: $49
Click here to order



Beg, Borrow, Steal

Beg, Borrow, Steal - Events As New Revenue

Recorded Live March 21, 2017

With the massive reach of radio combined with the targetability and engagement of digital, events are a terrific source of new revenue for markets of every size. Fresh from the Second Street Awards, Matt and his team will share the best ideas of 2016; ideas you can use today.

Price: $49
Click here to order



RAB Manager Webinar

MANAGER SERIES - Harnessing The Strength of High Achievers

Recorded Live March 8, 2017

High achievers have strong ego drives. They tend to run and gun, pay little attention to rules, and are very passionate about winning. A team's success is dependent on everyone working together towards a common goal. While these two concepts seem at odds, they aren't. Find the balance that turns high performance individuals into the heart of a high-performance team.

Price: $79.00
Click here to order



RAB-Borrell Benchmarking 2017

RAB-Borrell: Benchmarking 2017

Recorded Live February 14, 2017

A FREE RAB webinar - Radio stations are making money with digital! HOW? Find out in the report: RAB-Borrell: Benchmarking 2017.

Price: FREE
Click here to order



10 Things We Learned At CES

10 Things We Learned At CES That Will Impact Radio In 2017 (And Beyond)

Recorded Live February 7, 2017

CES is the world's biggest technology show, and this year was no exception. Fred and Paul Jacobs took a tour of radio execs to CES this year, and came back with some major takeaways for radio broadcasters. From new innovations with the "connected car", the Internet of Things, and smart devices that even include a "smart umbrella," the Jacobs brothers will take you onto the floor of the Las Vegas Convention Center.

Price: $49
Click here to order



RAB Manager Webinar

MANAGER SERIES - The Role Of Today's Radio Sales Manager

Recorded Live January 18, 2017

What's your strategy to be an effective Radio Sales Manager in 2017? Get ready to better identify candidates who are the right fit, create a vision that gets effective buy-in, develop your sellers' talents and skill-sets, and guide your team through on-going evolution and innovation.

Price: $79.00
Click here to order



Positioning Radio For 2017

Positioning Radio For 2017

Recorded Live January 10, 2017

A FREE RAB webinar - Positioning Radio for 2017; gain powerful insights to shape your selling efforts. Learn about preparation, presentation, and performance as it relates to doing your very best in 2017.

Price: FREE
Click here to order

"Webinars On Demand" - Archives

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close