Storytelling in 60 Seconds or (Much) Less
Recorded Live Jan. 22, 2019
As media vehicles and platforms proliferate, advertisers are challenged with reducing their brand messages into shorter and shorter unit lengths: Fifteens? Sixes? It's a daunting task to fit a coherent and compelling advertising message into those tiny packages. But Chris Smith, veteran writer and creative director at The Richards Group in Dallas Texas, uses an entertaining mix of radio spots of varying lengths to illustrate the storytelling techniques that will help you tell compelling brand stories in any spot. Yes, even a 6 second one.
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