Recorded live February 18, 2010

Spotlight on Auto Dealer Advertising

Until the recession hit, Automotive was the #1 local advertising category on Radio. It is still an important category, especially as we head into dealers’ busiest selling season.

Price: $89.00
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Recorded live December 10, 2009

Problem Solving For Managers

Problems? At a Radio Station? Perish the thought! Well, as hard as it is to believe, there are SOME stations that have problems. If you, or someone you know works at a station where "the big uglies occasionally rear their heads," join the RAB's Mark Levy and explore some strategies and tactics to slay the "problem dragon."

Price: $89.00
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Original aired on September 10, 2009

Pricing Strategies To Get You To Budget

Sales managers MUST know what are the lowest percentages of sell out and prices you can charge to still hit budget.

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Original aired on June 18, 2009

How Radio can learn & earn, from Print’s success & failures online

This unique RAB webinar features Mel Taylor; a Philadelphia-based consultant, specializing in online revenue strategy & sales training for local media. Mel is a highly rated and often provocative speaker/trainer, with a 13 year background in Radio that includes on-air, sales & web management.

Price: $89.00
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Original aired on June 9, 2009
Unprecedented insight into one of the best sources of traffic and revenue for your website will be revealed by Borrell Associates' frontline and fact-grounded researchers. This webinar includes methods to monetize online video, how to attract advertisers to your website offerings, how to use video to close advertisers and the most successful ideas from this fast growing ad category.

Price: $89.00
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Original aired on June 2, 2009
Target the highest local online ad spenders in your market that most traditional media salespeople are not even calling. This webinar will walk you through the strategy and tactics necessary to find new advertising dollars. Increase your market share with these techniques and actionable suggestions.

Price: $89.00
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Original aired on May 26, 2009
Get your share of the $10 billion-plus online promotions category. And position yourself and your station for this growing category that is expected to nearly triple over the next five years. Nobody does promotions better than Radio. This is our chance to use our promotional expertise to grow revenue in a new and expanding medium.

Price: $89.00
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Original aired on May 19, 2009
The Internet is confusing, frightening and confounding to your local advertisers.  They need a knowledgeable consultant to help them through troubling waters.  You will position yourself as their “go-to” rep for all things digital after attending this one-hour webinar. Borrell Associates takes consultative sales skills to a new and different level to meet client needs in Interactive marketing.  They will examine best practices from thousands of successful local Interactive media operations to turn Radio salespeople into trusted client advisors.

Price: $89.00
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Original aired on May 14, 2009
Home improvement is improving in more ways than one.  Dollar expenditures are down per visit, but there are more and more homeowners doing home improvement projects, inside, outside and in the garden.  Now is the time for Radio salespeople to target this growing category. Special guest is Tom Kraeutler, host of The Money Pit, the syndicated radio show heard on over 200 Radio stations.

Price: $89.00
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Original aired on February 26, 2009
There is a lot of debate today as to how stations should price themselves. This session will “submit for your consideration” an idea that CAN lead to incredibly high rates: offering guaranteed advertising results.

Price: $89.00
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Original aired on April 30, 2009
Radio's traditional revenues are down; Rado's digital revenues are up.  How are stations generating revenue?  In this webinar you'll get ideas for quick sales of advertising on your website, ideas to make money with text messaging, ideas to sell advertisers on demand programs and ideas to close advertisers on e-mail.

Price: $89.00
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Original aired on February 12, 2009
The current economy is not broken.  It is performing the way it was designed to perform: to purge weak businesses that were propped up during robust times. Businesses that will emerge stronger than ever from a recession will be the ones that continue to market and advertise their products and services.  Your advertisers need you to share compelling stories of how your advertising will help them succeed in a challenging economy. 

FREE
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Original aired on April 9, 2009
If you have not attended an RAB Training Academy or Time Management training, this webinar will give you tips on how to get more done each day. This webinar will cover goal setting with a sample process, tool to manage your time, lessons learned from Radio's top billers, and ten time management tips.

Price: $89.00
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Original aired on June 26, 2008
Based on the highly acclaimed best selling book by Stephen Covey, this one-hour webinar presents Covey's seven habits as they apply to selling. This is not the typical "smile training" that so many sales courses offer. It is, rather, about developing habits that will transform your sales career. This is "inside out" instruction, meaning it starts with what Covey call "private victories", or victory over your own bad habits and self-defeating behaviors. It then progresses to "public victories, meaning habits that result in stronger inter-personal relationships with clients, prospects, and co-workers. The result...greater achievements and success!

Price: $89.00
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Original aired on January 15, 2009
Challenging times can cause outstanding receivable to soar. Robin Szabo, President of Szabo Associates, Media Collection Professionals, will guest present. In this webinar you will learn how to personally and professionally collect what is overdue, techniques to keep your receivables under control, ideas to speed collections, and how to maintain a good relationship with slow-paying clients.

Price: $89.00
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Original aired on August 7, 2008
"Why do they do that? "Why can't they be more like me?" If you manage a sales department, chances are pretty good you've asked yourself that question a time or two! Fear not- your RAB is here to help with this very important webinar! This webinar will cover basic personality types and how to recognize personality types.

Price: $89.00
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Original aired on March 27, 2009
During this webinar you’ll learn how to excavate the money found in Alternative Revenue Streams. You’ll discover myriad budgets to fund your non-spot efforts without cannibalizing your advertising revenues. And you’ll come away with contemporary terms and ideas prospects are eager to buy. This webinar will cover: why it’s called “Alternative” Revenue, where the best money can be found, how to locate the decision-makers who control these budgets, and ideas to double – even triple – your revenues.

Price: $89.00
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Original aired on July 31, 2008
The RAB is here to help you put a winning budget together, whether it is your first or twenty-first! In this webinar we’ll cover the 5 considerations you must have your arms around before you start your budget, getting real information from sellers on your team, the budgeting spread sheet you can’t afford to be without, and where to find unexpected help on your expense side.

Price: $89.00
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Original aired on December 4, 2008
Challenging times encourage more advertisers than ever to negotiate price, terms and conditions. Agencies are being pressured to work better deals. Be prepared to negotiate the best deals for your station. Join us for this webinar and learn the process that leads to the most successful negotiations, basic principles of negotiation, proper prior planning, and the 9 techniques buyers are taught to use on Radio reps.

Price: $89.00
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Original aired on April 3, 2008
This webinar focuses on an understanding of the automotive business. During this one-hour session you will learn the challenges auto dealers face, how the Internet is changing the way dealers market and advertiser, dealers' profit centers and what motivates advertising decision makers.

Price: $89.00
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Original aired on September 11, 2008
Attend this session if you want to learn more about where dealers are spending their money, lead buying, new media classifieds and internet advertising that auto dealerships like. Knowing the automotive industry, shifting marketing concepts, and specific advertising products positions you as the Marketing Consultant... and that leads to more sales!

Price: $89.00
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Original aired on November 6, 2008
Thousands of manufacturers will pay for all or part of your local retailer’s advertising in the form of Co-op Funding. Yet millions of co-op dollars go unused every year because Radio sellers don’t know ask for it or don’t how to use it efficiently. In this one-hour session we’ll get you up to speed on the fundamentals of Co-op Funding: what it is, how it works, and how you can use it to keep. Thousands of manufacturers will pay for all or part of your local retailer’s advertising in the form of Co-op Funding.

Price: $89.00
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Original aired on July 17, 2008
Some commercials work and some commercials don't. Why? This insightful one-hour webinar gives you the knowledge you need to answer that question...and more! Even if you don't write copy, you need to be able to provide sound advice to your clients on their copy and production. This webinar gives you the ability to do just that. You will discover the science of branding and how to explain it to your customers in a way that will help persuade them to invest in long-term advertising. We will cover specific elements you can build into commercials to stimulate visualization of the message...and which common elements will kill a commercial's effectiveness.

Price: $89.00
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Original aired on July 31, 2008
Sales calls on buddies can be the toughest of all to close. Don't be a dud and leave dollars on the table just because the client is a friend. Sure, we want a relationship with clients because we know clients need to feel comfortable with us before they'll say "yes." But relationships get in the way when we feel sympathy rather than empathy, when we feel like we are stressing our friendship, and when we hesitate to ask friends to buy. This is especially true in smaller markets where we know everybody.

Price: $89.00
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Original aired on July 24, 2008
When you attend this one-hour session you will learn the challenges auto dealers face how the Internet is changing the way dealers market, dealers' profit centers (each with it's own ad budget!) and what motivates advertising decision makers.

Price: $89.00
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Original aired on June 5, 2008
Everyone needs good people...and this session will "submit for your consideration" some things you can do to have an easier job of attracting good people to come to work for you. We'll cover "TimePoverty" and how it effects your hiring efforts, the "Infamous Multi- Task Question", "Fire In The Belly" ads, dealing with Millenials and Gen-Xer's, getting others to help you find great people, and more.

Price: $89.00
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Original aired on October 9, 2008
If you are looking to grow revenues and are not already selling to the Medical industry, this webinar will get you started. This webinar will cover the differences between selling to retail and medical, the nuances specific to successful medical advertising, how to distinguish your medical clients from their competitors, and how to attract medical clients to your station. Medical advertising requires more from radio stations than just air time. Medical marketing expert, Cindi Witker, will show you how to increase your Medical revenue!

Price: $89.00
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Original aired on June 19, 2008
Online video is one of the hottest money-making advertising products on the web today... video pre-rolls, video commercials within audio streams, stand alone video commercials. It's easier to produce web-based video than you may think. In this session you'll learn techniques for fast, easy and no-cost video production, where and how to display the video on your website, how to identify online video prospects, especially local-direct prospects, how to price your video advertising and how to close the sale with advertisers in large and small markets alike.

Price: $89.00
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Original aired on May 29, 2008
Prospecting has always been a challenge for sales people. The challenge is compounded when the economy is struggling. In this one-hour webinar you will learn business categories that perform well during slow economic times, how to find these prospects, how to research their categories, and how to use the data to establish your professional credibility and the relevance of your proposals.

Price: $89.00
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Original aired on November 20, 2008
Whether you write lots of schedules and want to write more or you are just starting to write schedules and want to learn to write them better, this webinar is for you. This webinar includes elements of a great schedule, ways to help clients understand reach and frequency, scheduling ideas and options for those people who "just want to build Top Of Mind Awareness", pricing for success, addressing the client’s objections to high-frequency long-term contracts and putting the math to work for you.

Price: $89.00
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Original aired on September 25, 2008
For years advertisers have assumed that having a presence in the Yellow Pages is a necessary part of being in business. Many still feel that way despite the fact that today's Yellow Pages are barely more relevant than pay phones. Further, many advertisers are spending way more on their Yellow Page ad than is needed in order to enjoy whatever benefits the Yellow Pages still have to offer. This webinar is packed with the information you need to know how to properly position the Yellow Pages to your clients and prospects, and to begin the process of converting at least a portion of their Yellow Pages budget into an investment on your station. Brought to you in part by Yellow Page Consulting, LLC.

Price: $89.00
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Original aired on October 23, 2008
The newest Radio Ad Lab study scientifically proves that if a commercial contains the right elements it will effectively engage the mind of listeners. This 60 minute webinar will tell you what the right elements are, and it will provide you with the scientific data you need to back up your advice to clients who may be asking you to create commercials that are destined to fail.

Price: $89.00
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