"Webinars On Demand"



Fearless Negotiation

Missing Budget? Hit Your Q1 Goal with Co-op

Recorded Live Oct. 18, 2018

Are you planning right now for 2019 success? There are over 8,000 manufacturer/brand Co-op listings in our RAB database. During this webinar training you will learn how to target Co-op advertising opportunities in the new year and get your unfair share of the Co-op pie. Find the answers to develop winning Co-op campaigns that keep clients and grow stronger partnerships.

Learn to:

  • Make up for any attrition you may be facing and use co-op to lay in revenue for Q1 in 2019.
  • Think about hot retail categories coming up in Q1 and whats on trend with co-op brands.
  • Get a competitive edge and plan 2019 based on prior year accruals.
  • Get the appointment with your prospect to discuss annuals co-op dollars.
  • Tips in targeting by Brands and Categories for 2019 and selling seasonally with co-op.

Price: $79
Click here to order



RAB Manager Webinar

MANAGER SERIES - Coaching Low Performers to Greatness

Recorded Live Sept 19, 2018

Many managers dread having the performance discussion with their lowest performer. But low performance doesn’t necessarily mean your employee isn’t cut out for the work or is unmotivated. Hidden in many under-performers the heart and desire for performance greatness.

Learn to:

  • Find what’s really keeping them from achieving
  • Develop a coaching relationship and end the parent-child dynamic
  • Manage with standards rather than wishes and hopes

Price: $79.00
Click here to order



Start with WHY

Start with WHY

Recorded Live Aug 16, 2018

Every great What, When, Where, and How starts with a compelling Why. Yet we often consider Why last…or skip over it entirely. Start With Why is astoundingly insightful, tremendously helpful, and incredibly simple way to solve the issues that vex you most.

Learn to:

  • Unlock hidden passion and motivation
  • Identify the 'Why' in your clients
  • Give greater purpose to your efforts

Price: $79
Click here to order



RAB Manager Webinar

MANAGER SERIES - Busting the Budget Blues

Recorded Live July 25, 2018

What are the most critical strategies when preparing a budget? How can your budget help you meet your strategic goals? Budgets should be ambitious but realistic; and they must align with the organization’s overall strategic priorities.

Learn to:
• Identify drivers of future financial performance
• Account for seasonality and market-moving events
• Base forecasts on reality without excluding exciting possibility

Price: $79.00
Click here to order



Creative Ad Strategies

Sell Relationships, Not Rates.

Recorded Live June 14, 2018

All sales successes begin with the ability build affinity with people. Everything else builds from there. Discover the skills necessary to connect with clients quickly and build powerful partnerships that last.

Learn to:

  • Identify and build on common ground
  • Leverage the three affinity building strategies
  • Create strategies for being at your best more often

Price: $79
Click here to order



RAB Manager Webinar

MANAGER SERIES - Recruit & Retain Top-Performing Sales Talent

Recorded Live May 23, 2018

Imagine if most of your hires were the best possible match for the job position and your company culture. Finding people who have the ability, the ambition, and the aspiration to be top performers and to continue to improve their productivity and expertise consistently is the Holy Grail of any manager.

Learn to:
• Screen out the time-wasters and the ‘good interviews’
• Ask interview questions that reveal authentic insights
• Create an objective assessment of your company’s ability to attract and retain the top talent you desire

Price: $79.00
Click here to order



Creative Ad Strategies

Creative Ad Strategies Anyone Can Acheive

Recorded Live May 17, 2018

For stations of all sizes and in every market, learn to produce compelling creative that advertisers and consumers can’t resist.

Learn to:

  • Tap into your inner creative talent
  • Write commercials that cut through boring clutter
  • Lighten up and stop overthinking your ads


  • Price: $79
    Click here to order



    Score! With Sports Sponsorships

    Score! With Sports Sponsorships

    Recorded Live Apr. 19, 2018

    Sports is big business. From high school to collegiate to professional sports, radio is a natural home for America’s past times. Learn the secrets to helping clients achieve great results through sports marketing.



    Price: $79
    Click here to order



    Getting It All Done Without Losing Your mind

    Getting It All Done Without Losing Your Mind

    Recorded Live Mar. 22, 2018

    Why do some people get more out of a day than others? It’s time we shatter the myths of ‘time management.’ You can’t manage time, but you can better manage how you use your time.

    Learn to:
    • Discover your real priorities
    • Reduce the stress of daily firefighting
    • Leverage the Golden Triangle of productivity

    Price: $79
    Click here to order



    RAB Manager Webinar

    MANAGER SERIES - Managing Change Like a Champion

    Recorded Live March 7, 2018

    A change champion can make a key impact on the outcomes of an organizational change, whether the change be new technologies, a change of focus, new management, or a change of culture due to an acquisition. Some find change overwhelming while others embrace and are excited by it. Both play an impactful role in your success.

    Learn:

    • Build coalitions and establish allies to ease the transition.
    • Help those who struggle with new challenges both in skillsets and in attitude.
    • Translate the change results into positives for individuals and teams.
    • Price: $79.00
      Click here to order



    Car Dealers

    What Keeps Car Dealers Awake at Night?

    Recorded Live Feb. 22, 2018

    Wouldn’t it be great to know what your local car dealer is really thinking? What keeps them up at night, what they are hoping to accomplish and what’s stopping them? We found a dealer willing to spill it all on the condition of anonymity.

    Learn:
    • What it really takes to run a dealership
    • How you can partner with a purpose
    • Why advertising reps usually get ignored
    • How not to be ignored

    Price: $79
    Click here to order



    Borrell Benchmarking

    Borrell Benchmarking Local Radio Stations' Online Revenues

    Recorded Live February 15, 2018

    A FREE RAB webinar - Borrell Benchmarking Local Radio Stations' Online Revenues; Radio stations rapidly expanded their digital offerings in 2017 to complement and help drive their over-the-air advertising packages, driving digital revenue 13.4% higher last year, according to research released today by the Radio Advertising Bureau and ad-tracking firm Borrell Associates Inc.

    Price: FREE (for RAB Members only)
    Click here to order



    RAB Manager Webinar

    MANAGER SERIES - What Does the Future of Sales Look Like?

    Recorded Live January 31, 2018

    Are we nearing a point where our work will be done by soulless computers? Where data is everything and people are incidental? Take a look at the rapidly-changing sales sphere and be ready for the future.

    Learn:

    • The future of sales through three key areas: training, technology and talent.
    • The evolution of sales over the next decade and the impact it will have on your business.
    • The critical steps sales leaders should take now to prepare for the future.
    • Price: $79.00
      Click here to order



    Talent Endorsements

    10 New Year's Resolutions To Crush Your 2018 Numbers

    Recorded Live Jan. 25, 2018

    Out with the old; in with the new. This is the time of year to get rid of bad habits, learn new strategies, and get ready to crush your sales numbers in the New Year. So in the spirit of the season, here are 10 New Year's resolutions to set your course for a fierce 2018.

    Price: $79
    Click here to order



    Positioning Radio For 2018

    Positioning Radio For 2018

    Recorded Live January 16, 2018

    A FREE RAB webinar - Positioning Radio for 2018; gain powerful insights to shape your selling efforts. Learn about preparation, presentation, and performance as it relates to doing your very best in 2018.

    Price: FREE (for RAB Members only)
    Click here to order

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