FREE WEBINAR - Radio Drives Search
Recorded Live October 3, 2017
In today’s digital world, consumers’ path to purchase almost always includes using a search engine. In fact, according to recent Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using a search engine for consideration and purchasing (research, comparison, transaction). One of the most common questions posed to the Radio Advertising Bureau (RAB) by its members and advertisers is: Does radio advertising drive online behavior? Does radio advertising drive search? RAB commissioned the Radio Drives Search study because it was important to not only qualify, but quantify radio’s ability to drive online behavior – namely search.
In this free webinar, we will guide you through the findings of this groundbreaking study and equip you to take it to the streets and share with your clients and prospects.
Price: $79.00 Non-Members (FREE for RAB Members)
Click here to order