Selling With Research

One-hour, Live Online Presentation
Thursday May 24, 2012 at 10:00 AM Central Time

People buy on emotion and justify with logic.  Use research as the logic during each step of the sales process. Research can help you identify and qualify prospects.  Research can help you get appointments, conduct more professional and informed CNAs, develop compelling proposals, and close the deals.  Learn how to increase your sales using research during this webinar:  

• When to use research
• How to use quantitative vs qualitative data
• Methods of asking CNA questions that lead to more information
• Where to find the research you can share with your advertisers

John Potter will present RAB's Seven Steps To Selling Success and special guest, Jenny Tsao of Arbitron, will present how to use research to support each step. 

Date: Thursday May 24, 2012
Time: 10:00 AM Central Time
Price: $89.00
Presenter: John Potter & Jenny Tsao