Deep Account Selling

One-hour, Live Online Presentation
Tuesday October 09, 2012 at 3:00 PM Central Time

Decisions on where to place the Big Dollars are made by Chief Marketing Officers, Brand Managers, and Agency Account Executives. To reach the serious decision-makers and build an integrated campaign worthy of the Big Dollars, you must expand your relationships vertically within marketing and agency organizations.

In this webinar, learn to:

• Explore below the surface of a company’s organizational structure
• Identify decision-makers who influence the most relevant budgets
• Craft CNA questions that interest Executive and C-Suite officers
• Know what you need as a take-away in order to move forward
• Distinguish categories on the upswing
• Determine RAB research that saves you time and effort

Date: Tuesday October 09, 2012
Time: 3:00 PM Central Time
Price: $89.00
Presenter: Brandeis C. Hall