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RAB Professional Development Live Presentation Resources Center

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RAB Live Presentation - Radio's Big Data Moment

The radio industry is rolling out new in-car measurement that will dramatically change how broadcasters prove value to advertisers. The live virtual session and accompanying resources are free and open to the radio and advertising industry. During this presentation, Juan Galdamez, Senior Director, Broadcast Strategy & Business Development, Xperi, will introduce first-of-its-kind, in-car audience ratings captured daily from more than 6 million vehicles via the company's DTS AutoStage broadcaster portal.

USEFUL RESOURCES:

For information on how to take advantage of DTS Autostage for your market, Click Here

Xperi DTS AutoStage Connected Car Audience Measurement Presentation (pdf)
Xperi DTS AutoStage Whitepaper (pdf)
Xperi AutoStage Procedure/Steps to take to participate (pdf)
Radio's Big Data Moment Has Arrived - One Voice (pdf)

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