Radio reaches multicultural consumers — Check out this new sizzle video

As multicultural consumers become the core of the U.S. population along with a buying power of nearly $5 trillion, there has been a growing interest from advertisers to reach them. However, many are uncertain of how to address, reach and communicate with these powerful consumers. Education and knowledge regarding the nuances of race, ethnicity, etc., can help guide them. As a marketing professional, you need the data and information that will not only help you achieve this goal, but also the tools to help you better understand the nuances within each group.