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THIS WEEK: Register for this exciting presentation featuring new findings with Engagement Labs!
RAB, along with Engagement Labs, an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies, will be revealing the latest findings of a new report commissioned on behalf of RAB called "Radio Drives Brand Conversations: Unveiling the Untapped Potential of Radio Conversations."
The study demonstrates radio's strength and ability to drive brand and consumer conversations and the impact these conversations have on sales lift.
The presentation features Steven M Brown, president and chief revenue officer, and Matt Phillips, vice president of client success, Engagement Labs, who will share findings from the study, including:
The overall volume of brand conversations among radio listeners as compared to consumers of other media.
The impact brand conversations have across business verticals.
Correlation between radio listener conversations and purchase intent.
Source: RAB
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