Holiday sales growth to be sluggish; 6 tips to weather the storm

A new holiday sales forecast is predicting sluggish holiday growth but offers some hope for improvement. Unadjusted seasonal sales are expected to grow 3% year-over-year in November and December, with 90% of the growth coming from e-commerce and mail-order sales, according to Bain & Company's "2023 Holiday Shopping Outlook" study.