Radio drives 4.7 BILLION weekly brand conversations

As a marketing professional, having a valid business reason to reach out to prospects or current advertisers should be part of your sales and marketing discipline. While we have always known that radio delivers results for clients, we now have the data to prove it. During our live presentation, "Radio Drives Brand Conversations: Unveiling the Untapped Potential of Radio Conversations," hosted by RAB with guests from Engagement Labs, attendees heard numerous data points and examples that they could immediately share with prospects. Namely, "radio delivers conversations among the most influential of everyday consumers." That was just one of the insights shared by Matt Phillips, vice president of client success, Engagement Labs.