Multicultural shoppers are an enticing seafood target

Retailers that cater to the multicultural seafood shopper will find an ocean of sales opportunities. Multicultural shoppers are twice as likely as white shoppers to identify as pescetarian and are more likely to use the seafood counter during grocery trips, reports the Collage Group, a Bethesda, Md.-based consumer research firm. Black (30.6%), Hispanic (29.4%), and Asian (25.7%) consumers are all outpacing white shoppers (15.1%) in counter visits, Collage Group states.