RAB Insights

RAB Research Archive

Next RAB live presentation: Radio Ad Forecast 2025: BIA's Latest Projections



BIA's latest advertising forecast reveals insights into the local radio market. Join us for a detailed analysis of the industry's direction and which opportunities deserve your attention. In this focused session, Celine Matthiessen, BIA's vice president of insights and analytics, will share fresh data and key findings about emerging opportunities. You'll learn about: Current trends in traditional and digital radio advertising Growing opportunities in the CTV/OTT space Which business verticals are increasing their radio advertising investment Strategic insights for capturing new revenue streams

Source: RAB



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