Consumers to Spend $23.6 Billion on Easter

Consumers plan to spend a total of $23.6 billion on Easter this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is above last year's $22.4 billion, and approaching the record $24 billion spent in 2023. "As we witnessed throughout the pandemic, holidays such as Easter are especially meaningful for Americans during times of uncertainty," NRF Vice President of Industry and Consumer Insights Katherine Cullen said.