Gen Z is rewriting the rules of skin care

Gen Z is changing the beauty landscape in a major way. AI-powered beauty and wellness technology company Revieve recently uncovered how Gen Z's shopping preferences and skin care habits are influencing the industry in its "The Gen Z Effect: What Beauty Brands Need to Know to Win Their Loyalty" report. The digital savvy generation, responsible for 35% of website traffic and an 85% engagement rate, demands hyper-personalization, clean beauty and immersive experiences from brands.