Next One Voice for Radio live presentation - Audience Lift: Impact to Action

The fourth presentation in RAB's One Voice for Radio live presentation series will feature data and insights from three survey periods using the Nielsen 3-Minute qualifier. "Audience Lift: Impact to Action" features Jon Miller, vice president, audience insights, and Rich Tunkel, managing director, Nielsen Audio, who will share insights into the three-book data and how the lift in impressions, reach and frequency can be communicated and promoted. This presentation takes place at noon CT on Thursday, May 1, 2025.