Increasingly Negative Toward the Use of AI in Advertising

Artificial intelligence is on its way to impacting nearly every aspect of society today. There’s the growing prominence of models like ChatGPT, companies using AI for customer service, and it’s becoming a selling point for devices. There are tons of applications for AI, and advertising is emerging as another such use for brands in particular. But how do consumers really feel about AI and the brands that turn to that technology to assist with their ad campaigns? CivicScience has the most up-to-date data on the topic.