74% of US consumers value "clean living," numerator reports

Numerator, a data and tech company serving the market research space, has released new findings on Consumer Trends in Clean Living, an analysis of how Americans define "clean living" and how those beliefs influence consumer behavior. The report combines a custom survey of 5,300 consumers with Numerator psychographic and verified purchase data to explore evolving consumer expectations around health, food, household products, and corporate responsibility.