'Car and driver' debuts an auto-buying marketplace

Hearst's Car and Driver has launched a marketplace powered by Autotrader, a Cox automotive brand. The new Car and Driver Marketplace is a premium shopping site that connects research and vehicle listings, Hearst says. The goal is to support buyers earlier in the purchase journey and give dealers access to "a more engaged, research-driven audience," says Erin Lomax, vice president of operations, consumer marketplace at Autotrader.