The Attentive consumer pulse: Economic stress reshapes BFCM shopping

Shoppers are facing mounting tariff uncertainty and economic pressures as policy continues to evolve. But their behavior presents a nuanced story. While 85% of shoppers are concerned about the economy–and nearly half have cut discretionary spending–27% of Gen Z and Millennials combined have increased non-essential shopping and 77% of all consumers still intend to splurge in the next three months.