Survey: Three-quarters of shoppers to scan QR codes for Black Friday, Cyber Monday

QR codes are expected to play a key role in holiday shopping this year. Roughly three-quarters (74%) of consumers say they are likely to scan a QR code during Black Friday and Cyber Monday shopping, according to a new report from Uniquode. Forty-four percent of consumers are more likely to scan a QR code during the two shopping holidays for the promise of a deal, while more than half (56%) shoppers say they will do so for a promotional offer.