Generation Z's buying power is reshaping retail trends and revitalizing malls

With Gen Z's buying power expected to top $12 trillion in just five years, retailers like Daiso Sangyo (No. 13), MUJI (No. 14) and Five Below (No. 15) have made their way onto the list with the help of Gen Z and their younger siblings, often called Generation Alpha. They’re also helping to reshape the American mall, with one survey finding they are as likely to shop at malls as their grandparents, the Baby Boomers.