Data reveals AI search dominance is false narrative, so far

AI continues to see massive growth in use, but it may be surprising that traditional search continues to keep pace, with 95% of Americans using search engines each month. Some 86% are considered heavy users, which means they use the engines ten times or more each month. More than 20% of Americans are considered heavy users of AI tools, and nearly 40% use at least one AI tool at least once each month. SparkToro, an audience intelligence platform, combined its data with clickstream data and panelist visits.