RAB Insights

RAB Research Archive

Survey: Website speed, design, security key for online shoppers



Online shoppers have several pet peeves that will stop them from making a purchase. That’s according to a new survey from retention marketing firm Clutch, which revealed that slow speeds, poor design, and the lack of a secure checkout are among the factors that lead them to leave a website or abandon an online shopping cart.

Source: Chain Store Age



View / Download