NEXT WEEK: Radio Works for Financial Services

From banks to brokers, radio reaches decision-makers where they live, drive and invest—often when they're most receptive. During this live presentation, Phillip Beswick, chief executive officer, The Media Audit, will dive into data to reveal why local radio is a secret weapon for financial advertisers. Beswick will also unpack how radio's share of media time stacks up across key financial categories and why it's still one of the most trusted and cost-effective platforms in the media mix. Also, joining will be Leigh Jacobs, president, media research & marketing with NuVoodoo Media Services. Using their proprietary platform, Jacobs will present a case study on broadcast radio's positive impact on a regional bank's campaign KPIs and radio's ability to drive trust for financial institutions.